Midea South Africa
Our story
Midea grew from what was once a local workshop into a global leading air conditioning systems and consumer appliance manufacturer. The Midea brand launched in South Africa in 2013 and has quickly taken up one of the leading air conditioning market positions, with a national sales and service network with branches in Johannesburg, Durban, Cape Town and Port Elizabeth and sales/service agents in Bloemfontein and Nelspruit, and has expanded its footprint into Namibia.
Focusing on Industrial and Commercial air conditioning, Imperial acquired distribution rights for the Clivet and Sinko brands and products for Sub-Saharan Africa in 2017. Through this acquisition the company has taken over the associated personnel from Peter Groves Air Conditioning Sales (Pty) Ltd giving the combined sales and engineering team more than 200 years of cumulative selling experience in the industry.
Innovations and specialities
As a world leader in air treatment, Midea prides itself on innovative technology development to improve and advance the lives of users through modern, convenient and energy-saving air treatment products.
Company Profile
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Capabilities & Milestones
Midea South Africa’s achievements and awards speak to the company’s dedication to consumer-centric technology. The company’s commitment to meeting the needs of the consumer has resulted in a number of awards and achievements including being named as a Forbes Top 5 Global Brand and World #1 Air Treatment Brand by Euromonitor International.
World #1 Air Treatment Brand
A Top 5 Global Brand
Top in Consumer Electronics
400 Million Units Sold
Air Treatment Products
A+ Energy Efficiency
